Shooting boards, roughs y bocetos para publicidad

Dibujos rápidos para agencias y productoras publicitarias

Desde 1982 trabajo como storyboard artist e ilustrador publicitario para agencias de publicidad, productoras audiovisuales, directores creativos, directores de arte y realizadores.

Creo shooting boards en blanco y negro, roughs y bocetos rápidos que transforman un guion o concepto creativo en una secuencia visual clara, directa y fácil de presentar. Estos dibujos permiten visualizar el storytelling de un anuncio para televisión, Internet o redes sociales. Tienen menos detalle que un storyboard publicitario acabado, lo que permite producirlos con rapidez y adaptarlos a los plazos de cada proyecto.

¿Para qué sirve un shooting board?

Visualizar rápidamente un guion o concepto publicitario.
Presentar propuestas creativas a clientes.
Definir planos, encuadres, acciones y continuidad.
Explicar la intención del realizador o director creativo.
Coordinar el trabajo entre agencia, productora y equipo de rodaje.
Introducir cambios con rapidez antes de la producción.
Reducir dudas, errores y costes durante el rodaje.

Dibujos funcionales, rápidos y eficaces

Un shooting board profesional no necesita un acabado excesivamente detallado. Su función es comunicar la idea con eficacia, explicar la acción y facilitar las decisiones creativas y técnicas.

Trabajo a partir del guion, briefing, referencias visuales, fotografías de localizaciones, personajes, productos y cualquier otro material proporcionado por la agencia, productora o realizador.

Si necesitas imágenes con un acabado más detallado, consulta mis storyboards publicitarios en blanco y negro y storyboards publicitarios en color. También puedes ver mis animatics publicitarios. Precio por viñeta: 20 €.

Solicita información o presupuesto para tu shooting board publicitario.

Professional shooting boards and roughs for advertising agencies

Since 1982, I have worked as an advertising storyboard artist and illustrator for advertising agencies, audiovisual production companies, creative directors, art directors and film directors.

I create black-and-white shooting boards, roughs and rapid sketches that transform scripts and creative concepts into clear, direct visual sequences that are easy to present. These drawings help visualize the storytelling of a commercial for television, online platforms or social media. They are less detailed than finished advertising storyboards, allowing them to be produced quickly and adapted to each project’s schedule.

What is a shooting board used for?

Visualizing a script or advertising concept quickly.
Presenting creative proposals to clients.
Defining shots, framing, actions and continuity.
Explaining the intentions of the director or creative director.
Coordinating agencies, production companies and film crews.
Introducing changes quickly before production.
Reducing uncertainty, errors and costs during shooting.

Functional, rapid and effective drawings

A professional shooting board does not require an excessively detailed finish. Its purpose is to communicate the idea effectively, explain the action and support creative and technical decisions.

I work from scripts, creative briefs, visual references, location photographs, characters, products and any other materials supplied by the agency, production company or director.

If you need more detailed images, view my black-and-white advertising storyboards and color advertising storyboards. You can also view my advertising animatics. Price per frame: €20.

Request information or a quote for your advertising shooting board.

Advertising Shooting Board Sketch

Davis Lisboa, "Al Jazeera," 2020, Photoshop, Procreate, 1476 x 831 px, Cold River, Granada, España | Spain

Commercial Storyboard Rough Drawing

Davis Lisboa, "Al Jazeera," 2020, Photoshop, Procreate, 1476 x 831 px, Cold River, Granada, España | Spain

Black and White Shooting Board for TV Commercial

Davis Lisboa, "Al Jazeera," 2020, Photoshop, Procreate, 1476 x 831 px, Cold River, Granada, España | Spain

Fast Storyboard Sketch for Advertising Campaign

Davis Lisboa, "Aquarel", 2020, Procreate on iPad Pro, 1476 x 831 px, Custom Films, Barcelona, España | Spain

Storyboard Rough Layout for Film Production

Davis Lisboa, "Aquarel", 2020, Procreate on iPad Pro, 1476 x 831 px, Custom Films, Barcelona, España | Spain

Professional Shooting Board Illustration

Davis Lisboa, "Aquarel", 2020, Procreate on iPad Pro, 1476 x 831 px, Custom Films, Barcelona, España | Spain

Commercial Previsualization Sketch Storyboard

Davis Lisboa, "Sangre de Toro", 2017, lápiz sobre papel | pencil on paper, 1476 x 831 px, TBWA, Barcelona, España | Spain

Storyboard Drawing for Advertising Agency Pitch

Davis Lisboa, "Sangre de Toro", 2017, lápiz sobre papel | pencil on paper, 1476 x 831 px, TBWA, Barcelona, España | Spain

Quick Rough Storyboard for Creative Concept

Davis Lisboa, "Sangre de Toro", 2017, lápiz sobre papel | pencil on paper, 1476 x 831 px, TBWA, Barcelona, España | Spain

Shooting Board Frame for Commercial Spot

Davis Lisboa, "Novidol", 2017, lápiz sobre papel | pencil on paper, 1476 x 831 px, TBWA, Barcelona, España | Spain

Storyboard Artist Sketch for Advertising Film

Davis Lisboa, "Novidol", 2017, lápiz sobre papel | pencil on paper, 1476 x 831 px, TBWA, Barcelona, España | Spain

Black and White Commercial Storyboard Panel

Davis Lisboa, "Novidol", 2017, lápiz sobre papel | pencil on paper, 1476 x 831 px, TBWA, Barcelona, España | Spain

Shooting Board Visual Concept Drawing

Davis Lisboa, "Lidl", 2017, lápiz sobre papel | pencil on paper, 1476 x 831 px, TBWA, Barcelona, España | Spain

Storyboard Rough Scene for Advertising Production

Davis Lisboa, "Lidl", 2017, lápiz sobre papel | pencil on paper, 1476 x 831 px, TBWA, Barcelona, España | Spain

Layout Storyboard Sketch for TV Spot

Davis Lisboa, "Lidl", 2017, lápiz sobre papel | pencil on paper, 1476 x 831 px, TBWA, Barcelona, España | Spain

Advertising Storyboard Draft Drawing

Davis Lisboa, "Dev", 2018, Procreate, 1476 x 831 px, Run Zebra Run, Barcelona, España | Spain

Fast Sketch Storyboard for Film Director

Davis Lisboa, "Dev", 2018, Procreate, 1476 x 831 px, Run Zebra Run, Barcelona, España | Spain

Storyboard Rough Composition for Commercial

Davis Lisboa, "Dev", 2018, Procreate, 1476 x 831 px, Run Zebra Run, Barcelona, España | Spain